Responsibilities

• Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan;
• Management of creation all kind of content (articles, video, advertisement) and its delivery;
• Management of performance-oriented lead generation;
• Determination of KPI and preliminary calculation of efficiency;
• Build agency and channel vendor relations to support all the needs of marketing;
• Management of paid traffic channels (SEO / SEM / SERM / E-mail marketing / CPA networks and affiliate programs / Marketplaces / Dynamic remarketing systems / Advertising systems of social networks / CPC / CPA channels);
• Analytics of performance indicators of the specified channels;
• Interaction  with bloggers and opinion leaders;
• Development and implementation of cross-marketing projects;
• Search for new formats / sources;
• Analysis of the market / competitors / trends;
• Optimize conversions, build web and business analytics;
• Improve the efficiency of conversion support channels (events, calls, e-mail, retargeting, etc.);
• Define the strategy for going to market and the correct KPI, securing and managing the budget.
• Lead and manage all creative concept work and coordinate with performance team for marketing measurement;
• Manage brand marketing budgets;
• Execute on multi-channel marketing promotions across social media, events and conference, content releases, PR distribution, digital marketing channels;
• Prepare for marketing collateral, compiling industry researches and marketing event recap and reports;
• Organize promotional events and conferences while managing all project delivery elements within time limits;
• Track key event performance metrics and identify items to work on for future initiatives;
• Organize and present marketing performance reports;
• Own and identify and champion projects that will have brand and business impact;
• Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures;
• Establish and monitor performance-reporting systems (i.e. track performance against goals and provide regular updates to the CEO and the CFO);
• Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets;
• Support growth of brand strategy among internal marketing teams, including loyalty, customer experience, digital marketing, and social media;
• Drive brand strategy updates across organization to successful execution.